Selected work

SuperVerse

An ecosystem's front door: brand site, content pipeline, social rewards.

Period
2022-2024
Role
Architecture and hands-on engineering
Practice
Brand engineering / Content systems / Community tooling
Plate V. Official SuperVerse Open Graph image.

The problem

A protocol relaunch needs a front door that explains itself in one scroll — and a marketing team that can ship daily without filing engineering tickets.

The build

Built the brand site and its content-management pipeline, so marketing publishes without engineers in the loop.

Built social-media incentive and reward tooling that ran structured reward programs for community engagement.

Kept the public surfaces in step with the launches they fronted: GigaMart, staking, and the DAO.

The result

  • The relaunch shipped with a production web presence built in-house.
  • Content updates stopped being engineering work.
  • Community engagement became something you could measure and reward.
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